Sabor Colombiano: A Fusion of Flavor and Culture
HLB Specialties
Branding & Packaging
• Overview
With over 30 years of experience in distributing Latin American products, HLB Specialties aimed to broaden its market by introducing Colombian-grown physalis. The challenge was to create packaging that not only captured the fruit's vibrant allure but also celebrated the rich cultural tapestry of Colombia, inviting consumers to experience the essence of the country in every bite.
• Process
Cultural Immersion
The design embraced Colombian motifs and the colors of the national flag, incorporating a traditional depiction of a woman in a colorful skirt as the centerpiece.
Storytelling
The back of the packaging was used to tell a story about the fruit's origins and its significance in Colombian culture, giving consumers a deeper connection to the product.
• Outcome
The final packaging not only showcased the vibrant colors and textures of Colombia but also carried its story with pride, allowing consumers to connect emotionally with the product.
Beyond its functional purpose, the design served as a cultural ambassador, drawing consumers in with both its exotic appeal and its narrative depth. By combining aesthetics with storytelling, it successfully positioned the fruit as a symbol of Colombian pride and heritage in international markets.
