Innocenti’s brand identity was meticulously crafted to evoke a sense of timeless elegance with a modern edge. The logo, featuring an angel symbol, is both minimalist and meaningful, embodying purity, craftsmanship, and the spirit of the brand. The refined typography and sophisticated color palette further enhance the luxurious yet contemporary feel, capturing the essence of the product.

From the logo and packaging design to the tone of voice and digital touchpoints, every detail was designed to create a seamless, cohesive experience. Innocenti’s brand speaks to both Negroni enthusiasts and newcomers, communicating the authenticity and artistry behind each bottle, while ensuring a visually compelling and memorable presence in the world of premium spirits.