Fruit labels are more than identifiers — they’re an opportunity to engage and educate. As the lead designer for HLB, a major exporter of Latin American fruits, we developed a solution to bridge the gap between unfamiliar products and new markets.

Since tropical fruits like papaya are often considered exotic in the US and Europe, the labels needed to do more than display a name. By incorporating a ripeness indicator, we created an intuitive visual system that enhances consumer confidence, making the product more accessible and appealing internationally.